01 / Brand
Brand identity
The full system: positioning, naming, logo, type, colour, photography direction and a usable brand book your team can run with.
- Brand strategy & positioning
- Logo & identity system
- Type & colour
- Brand guidelines
Brand & web design · Toronto · Worldwide
A tiny studio building brands and websites for founders who want to win.
Betty is a two-person studio in Toronto. We work with one client at a time, for six weeks at a time, and we ship a brand and a website your competitors will quietly study.
Trusted by
- Northkit
- Field & Market
- Lumen Labs
- Coastal Roastery
- Volta Health
- Honest Tea Co.
What we do
Three things, end to end. No subcontractors.
02 / Web
Marketing websites
Fast, accessible, beautifully crafted marketing sites built in plain HTML/CSS/JS or your stack of choice. Designed to convert, not just to look good.
- Information architecture
- Visual design & prototyping
- Front-end development
- CMS integration
03 / Product
Product & UI design
Onboarding flows, dashboards and design systems for early-stage SaaS. We work directly with your engineers in Figma, ship-ready.
- UX & user research
- Design systems in Figma
- Onboarding & activation
- Engineering handoff
How we work
Six weeks. Four steps. No surprises.
A fixed timeline, a fixed price, and a single point of contact. We start with one strategy week and end with a shipping party.
01
Discovery
Three workshops, one written brief. We agree on the audience, the positioning, the success metrics and the look-and-feel north star before we draw a single line.
02
Direction
Two distinct visual directions. We present them in person, you pick one, we kill the other. No "Frankenstein" merges, ever.
03
Design & build
Three weeks of focused craft. You see new work twice a week in Figma. Major decisions are made together; the small ones we just ship.
04
Launch & handoff
We push to your domain, write the brand book, train your team, and stay on call for 30 days. Then you fly.
Recent work
Three projects from the last six months.
Brand & Web · 2025
Northkit — A new identity for a quietly ambitious outdoors brand.
We rebuilt Northkit's identity from the ground up — wordmark, packaging, e-commerce — and shipped it in seven weeks. Wholesale enquiries doubled in the first quarter.
Product Design · 2025
Volta — A health platform onboarding redesign that doubled activation.
A focused six-week sprint on Volta's first-run experience. We rebuilt the onboarding from a 12-step wizard to four meaningful conversations. Day-7 activation went from 31% to 64%.
Brand · 2024
Coastal Roastery — A coffee brand built around a single, perfect mark.
An identity, a packaging system and a small e-commerce site for a Halifax roaster. The mark works at 12 mm on a coffee bag and at 12 m on a delivery van.
Client words
Five-star reviews. Every single project.
"They listened harder than any agency we'd worked with. The work showed it."
Jordan MehtaFounder, Northkit
"Six weeks. Zero scope creep. The site we have today is the site we'd have built ourselves if we were 10× more talented."
Sara El-KadiCEO, Volta Health
"Best money we've spent as a company. Period."
Marco PetrovFounder, Coastal Roastery
Got a project? Let's win it together.
We take on six projects a year. We're booking for the next quarter. Tell us what you're building — we'll reply within one business day.
Get in touch
Tell us about the thing you're trying to build.
A few sentences is plenty. We'll come back within one business day with a few questions and an honest opinion on whether we're the right fit.
- Studio
- 49 Spadina Avenue, Studio 802
Toronto, ON M5V 2J1 - [email protected]
- Phone
- (416) 555-0212
- Hours
- Mon – Thu 9–6 ET
Fridays we ship. - Now booking
- Q3 2026 · 2 slots remaining