/* ========================================
   Betty Studio — Design & Brand Studio
   ======================================== */

:root{
  --bg:#F7F5F1;
  --bg-alt:#EFECE4;
  --ink:#0E0E10;
  --ink-soft:#2A2A2E;
  --muted:#6B6B70;
  --line:#E2DDD1;
  --accent:#FF5A1F;
  --accent-deep:#D8451A;
  --lime:#D4F25A;
  --white:#ffffff;

  --radius:14px;
  --radius-lg:24px;
  --radius-xl:36px;
  --shadow-sm:0 2px 8px rgba(14,14,16,.06);
  --shadow:0 12px 32px -10px rgba(14,14,16,.18);
  --shadow-lg:0 30px 60px -20px rgba(14,14,16,.32);

  --container:1240px;
  --gutter:clamp(1.25rem,4vw,2rem);
  --ease:cubic-bezier(.2,.7,.2,1);
  --t:.4s var(--ease);

  --display:"Instrument Serif","Fraunces",Georgia,serif;
  --sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,SFMono-Regular,Menlo,monospace;

  --fs-h1:clamp(3rem,7vw + .5rem,7rem);
  --fs-h2:clamp(2rem,3.6vw + .8rem,4rem);
  --fs-h3:clamp(1.4rem,1.4vw + .8rem,2rem);
  --fs-lead:clamp(1.05rem,.4vw + 1rem,1.3rem);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation-duration:.001ms!important;transition-duration:.001ms!important}}
body{margin:0;font-family:var(--sans);font-size:17px;line-height:1.6;color:var(--ink);background:var(--bg);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,picture,svg{max-width:100%;display:block;height:auto}
button{font:inherit;cursor:pointer;border:0;background:none;padding:0;color:inherit}
a{color:var(--ink);text-decoration:none;transition:color var(--t),background var(--t)}
a:hover,a:focus-visible{color:var(--accent)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.skip-link{position:absolute;left:-9999px;top:0;background:var(--ink);color:var(--bg);padding:.6rem 1rem;z-index:9999}
.skip-link:focus{left:0}

h1,h2,h3,h4{font-family:var(--display);font-weight:400;line-height:1.02;color:var(--ink);margin:0 0 .5em;letter-spacing:-.02em}
h1{font-size:var(--fs-h1);font-weight:400;letter-spacing:-.04em}
h2{font-size:var(--fs-h2);letter-spacing:-.025em}
h3{font-size:var(--fs-h3);font-family:var(--sans);font-weight:600;letter-spacing:-.01em;line-height:1.2}
p{margin:0 0 1em}
.lead{font-size:var(--fs-lead);color:var(--ink-soft);max-width:64ch;line-height:1.55}

.italic{font-style:italic;color:var(--accent)}

.container{max-width:var(--container);margin:0 auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(4.5rem,9vw,8rem)}
.section--tight{padding-block:clamp(3rem,6vw,5rem)}

.eyebrow{display:inline-flex;align-items:center;gap:.65rem;font-family:var(--mono);font-size:.78rem;font-weight:500;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);margin-bottom:1.25rem}
.eyebrow::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--accent)}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:.6rem;padding:1rem 1.7rem;border-radius:999px;font-weight:500;font-size:.95rem;letter-spacing:-.005em;transition:transform var(--t),background var(--t),color var(--t),box-shadow var(--t)}
.btn:hover{transform:translateY(-2px)}
.btn--primary{background:var(--ink);color:var(--bg)}
.btn--primary:hover{background:var(--accent);color:var(--white);box-shadow:var(--shadow)}
.btn--ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.btn--ghost:hover{background:var(--ink);color:var(--bg)}
.btn--accent{background:var(--accent);color:var(--white)}
.btn--accent:hover{background:var(--accent-deep);color:var(--white)}
.btn .arr{transition:transform var(--t)}
.btn:hover .arr{transform:translateX(4px)}

/* Header */
.header{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(247,245,241,.78);backdrop-filter:saturate(140%) blur(14px);-webkit-backdrop-filter:saturate(140%) blur(14px);border-bottom:1px solid transparent;transition:background var(--t),border-color var(--t)}
.header.is-scrolled{background:rgba(247,245,241,.95);border-bottom-color:var(--line)}
.header__inner{display:flex;align-items:center;justify-content:space-between;gap:2rem;height:78px}
.brand{display:flex;align-items:center;gap:.6rem;font-family:var(--display);font-size:1.55rem;font-weight:400;color:var(--ink);letter-spacing:-.02em;line-height:1}
.brand:hover{color:var(--accent)}
.brand__mark{width:34px;height:34px;background:var(--ink);color:var(--bg);display:grid;place-items:center;font-family:var(--display);font-weight:400;font-size:1.15rem;border-radius:50%}
.nav{display:flex;align-items:center;gap:2rem}
.nav__list{display:flex;list-style:none;margin:0;padding:0;gap:1.6rem}
.nav__list a{color:var(--ink);font-weight:500;font-size:.95rem;position:relative;padding:.4rem 0}
.nav__list a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:1.5px;background:var(--accent);transition:width var(--t)}
.nav__list a:hover::after,.nav__list a[aria-current="page"]::after{width:100%}
.nav__list a:hover,.nav__list a[aria-current="page"]{color:var(--accent)}
.nav__cta{display:none}
@media (min-width:900px){.nav__cta{display:inline-flex}}
.menu-toggle{display:grid;place-items:center;width:44px;height:44px;border-radius:10px}
.menu-toggle:hover{background:rgba(0,0,0,.05)}
.menu-toggle__bars{position:relative;width:22px;height:14px}
.menu-toggle__bars::before,.menu-toggle__bars::after{content:"";position:absolute;left:0;right:0;height:2px;background:var(--ink);border-radius:2px;transition:transform var(--t),top var(--t),opacity var(--t)}
.menu-toggle__bars::before{top:2px}
.menu-toggle__bars::after{top:10px}
.menu-toggle[aria-expanded="true"] .menu-toggle__bars::before{top:6px;transform:rotate(45deg)}
.menu-toggle[aria-expanded="true"] .menu-toggle__bars::after{top:6px;transform:rotate(-45deg)}
@media (min-width:900px){.menu-toggle{display:none}}
@media (max-width:899px){
  .nav{position:fixed;inset:78px 0 0 0;background:var(--bg);flex-direction:column;justify-content:flex-start;padding:2rem var(--gutter);gap:0;transform:translateY(-12px);opacity:0;pointer-events:none;transition:opacity var(--t),transform var(--t);overflow-y:auto}
  .nav.is-open{transform:translateY(0);opacity:1;pointer-events:auto}
  .nav__list{flex-direction:column;gap:0;width:100%;border-top:1px solid var(--line)}
  .nav__list li{border-bottom:1px solid var(--line)}
  .nav__list a{display:block;padding:1.1rem 0;font-size:1.4rem;font-family:var(--display);font-weight:400}
  .nav__list a::after{display:none}
  .nav__cta{display:inline-flex;margin-top:1.5rem}
}

/* Hero */
.hero{position:relative;padding-top:calc(78px + 3rem);padding-bottom:clamp(4rem,7vw,6rem);overflow:hidden}
.hero__copy{max-width:980px}
.hero__copy>*{animation:fadeUp .8s var(--ease) both}
.hero__copy>*:nth-child(2){animation-delay:.1s}
.hero__copy>*:nth-child(3){animation-delay:.2s}
.hero__copy>*:nth-child(4){animation-delay:.3s}
.hero__copy>*:nth-child(5){animation-delay:.4s}
@keyframes fadeUp{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
.hero__cta{display:flex;flex-wrap:wrap;gap:.8rem;margin-top:2rem}
.hero__media{margin-top:clamp(3rem,5vw,4.5rem);position:relative;border-radius:var(--radius-xl);overflow:hidden;box-shadow:var(--shadow-lg);aspect-ratio:16/9;background:var(--bg-alt)}
.hero__media img{width:100%;height:100%;object-fit:cover}
.hero__meta{display:grid;gap:1.6rem;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));margin-top:2.5rem;padding-top:2rem;border-top:1px solid var(--line)}
.hero__meta div{font-size:.9rem;color:var(--muted)}
.hero__meta strong{display:block;font-family:var(--display);font-weight:400;font-size:1.85rem;color:var(--ink);line-height:1;letter-spacing:-.02em;margin-bottom:.4rem}

/* Marquee */
.marquee{padding-block:1.5rem;background:var(--ink);color:var(--bg);overflow:hidden}
.marquee__inner{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:1rem 3rem;text-align:center}
.marquee__label{font-family:var(--mono);font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;opacity:.6}
.marquee__list{display:flex;flex-wrap:wrap;gap:1.5rem 3rem;list-style:none;margin:0;padding:0;align-items:center;justify-content:center}
.marquee__list li{font-family:var(--display);font-style:italic;font-size:1.3rem;letter-spacing:-.01em;opacity:.95}

/* Services */
.services__grid{display:grid;gap:1px;background:var(--line);border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--line);grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
.service{background:var(--bg);padding:2.4rem 2rem 2.6rem;display:flex;flex-direction:column;gap:.6rem;transition:background var(--t)}
.service:hover{background:var(--bg-alt)}
.service__num{font-family:var(--mono);font-size:.78rem;letter-spacing:.18em;color:var(--accent);font-weight:500;margin-bottom:1rem}
.service h3{margin:0 0 .5rem}
.service p{color:var(--muted);font-size:.95rem;margin-bottom:.8rem}
.service__list{list-style:none;padding:0;margin:.8rem 0 0;display:grid;gap:.4rem;font-size:.92rem;color:var(--ink-soft)}
.service__list li{padding-left:1.2rem;position:relative}
.service__list li::before{content:"+";position:absolute;left:0;top:0;color:var(--accent);font-weight:700}

/* Process */
.process{background:var(--ink);color:var(--bg)}
.process h2,.process h3{color:var(--bg)}
.process .lead{color:#C8C8CB}
.process .eyebrow{color:#C8C8CB}
.process__steps{display:grid;gap:1px;margin-top:3rem;background:rgba(255,255,255,.08);border-top:1px solid rgba(255,255,255,.08);border-bottom:1px solid rgba(255,255,255,.08)}
.step{padding:2rem 0;display:grid;gap:1.5rem;grid-template-columns:80px 1fr 1.4fr;align-items:start;background:var(--ink);transition:padding-left var(--t)}
.step:hover{padding-left:.5rem}
.step__num{font-family:var(--mono);font-size:.95rem;letter-spacing:.1em;color:var(--accent);font-weight:500;padding-top:.4rem}
.step h3{margin:0;font-size:clamp(1.6rem,2vw + .5rem,2.4rem);font-family:var(--display);font-weight:400;letter-spacing:-.02em}
.step p{color:#C8C8CB;font-size:1rem;margin:0}
@media (max-width:700px){.step{grid-template-columns:60px 1fr;gap:1rem}.step p{grid-column:1/-1}}

/* Portfolio */
.work__grid{display:grid;gap:clamp(2rem,4vw,3.5rem)}
.work-item{display:grid;gap:2rem;align-items:center}
@media (min-width:900px){
  .work-item{grid-template-columns:1.1fr 1fr}
  .work-item:nth-child(even){grid-template-columns:1fr 1.1fr}
  .work-item:nth-child(even) .work-item__media{order:2}
  .work-item:nth-child(even) .work-item__copy{order:1}
}
.work-item__media{position:relative;border-radius:var(--radius-lg);overflow:hidden;background:var(--bg-alt);aspect-ratio:4/3;box-shadow:var(--shadow-sm)}
.work-item__media img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.work-item__media:hover img{transform:scale(1.05)}
.work-item__tag{font-family:var(--mono);font-size:.78rem;letter-spacing:.18em;text-transform:uppercase;color:var(--accent);font-weight:500;margin-bottom:.6rem}
.work-item h3{font-size:clamp(1.5rem,1.6vw + .8rem,2.2rem);font-family:var(--display);font-weight:400;letter-spacing:-.02em;margin-bottom:.6rem;line-height:1.05}
.work-item p{color:var(--ink-soft);font-size:1.05rem}
.work-item__meta{display:flex;flex-wrap:wrap;gap:1.5rem;margin-top:1.5rem;font-size:.85rem}
.work-item__meta div{display:flex;flex-direction:column;gap:.15rem}
.work-item__meta dt{color:var(--muted);font-family:var(--mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase}
.work-item__meta dd{margin:0;font-weight:500;color:var(--ink)}

/* Testimonials */
.tcards{display:grid;gap:1.5rem;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));margin-top:3rem}
.tcard{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius-lg);padding:2rem 1.75rem;transition:border-color var(--t),transform var(--t),background var(--t)}
.tcard:hover{border-color:var(--ink);transform:translateY(-4px);background:var(--white)}
.tcard p{font-family:var(--display);font-size:1.25rem;line-height:1.4;color:var(--ink);margin-bottom:1.5rem;letter-spacing:-.005em}
.tcard__author{display:flex;gap:.85rem;align-items:center}
.avatar{width:42px;height:42px;border-radius:50%;background:var(--ink);color:var(--bg);display:grid;place-items:center;font-weight:600;font-family:var(--display);font-size:1.1rem}
.tcard__author strong{display:block;font-family:var(--sans);font-size:.95rem;font-weight:600}
.tcard__author span{font-size:.82rem;color:var(--muted)}

/* Big CTA */
.cta{background:var(--accent);color:var(--white);position:relative;overflow:hidden}
.cta h2{color:var(--white);font-size:clamp(2.6rem,5vw + .8rem,5.5rem);max-width:14ch;margin-inline:auto;text-align:center}
.cta .lead{color:#FFE8DC;text-align:center;margin-inline:auto}
.cta__group{display:flex;flex-wrap:wrap;gap:.8rem;justify-content:center;margin-top:2.5rem}
.cta .btn--primary{background:var(--ink);color:var(--white)}
.cta .btn--primary:hover{background:var(--white);color:var(--accent)}
.cta .btn--ghost{color:var(--white);border-color:rgba(255,255,255,.6)}
.cta .btn--ghost:hover{background:var(--white);color:var(--accent)}

/* Contact */
.contact__grid{display:grid;gap:clamp(2rem,4vw,3.5rem)}
@media (min-width:900px){.contact__grid{grid-template-columns:1fr 1.15fr}}
.contact__info dl{margin:1.5rem 0 0;display:grid;gap:1.4rem}
.contact__info dt{font-family:var(--mono);font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;font-weight:500;color:var(--accent);margin-bottom:.3rem}
.contact__info dd{margin:0;font-size:1.1rem;color:var(--ink-soft);line-height:1.5}
.contact__info a{color:var(--ink);font-weight:500;border-bottom:1px solid var(--line);padding-bottom:1px}
.contact__info a:hover{color:var(--accent);border-color:var(--accent)}

.form{background:var(--white);border-radius:var(--radius-lg);padding:clamp(1.75rem,3vw,2.5rem);box-shadow:var(--shadow-sm);border:1px solid var(--line)}
.form__row{display:grid;gap:1rem}
@media (min-width:600px){.form__row--2{grid-template-columns:1fr 1fr}}
.field{display:block;margin-bottom:1rem}
.field label{display:block;font-family:var(--mono);font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;font-weight:500;color:var(--ink-soft);margin-bottom:.5rem}
.field input,.field textarea,.field select{width:100%;font:inherit;color:var(--ink);background:var(--bg);border:1.5px solid var(--line);border-radius:10px;padding:.85rem 1rem;transition:border-color var(--t),background var(--t),box-shadow var(--t)}
.field input:focus,.field textarea:focus,.field select:focus{outline:0;border-color:var(--accent);background:var(--white);box-shadow:0 0 0 3px rgba(255,90,31,.18)}
.field textarea{resize:vertical;min-height:140px}
.field--check{display:flex;align-items:flex-start;gap:.6rem;margin-bottom:1.25rem;font-size:.9rem;color:var(--muted)}
.field--check input{width:auto;margin-top:3px}
.form__msg{margin-top:1rem;padding:.85rem 1rem;border-radius:10px;font-size:.9rem;display:none}
.form__msg.is-show{display:block}
.form__msg--ok{background:#e9f5ec;color:#1f6b3b;border:1px solid #c7e6cf}
.form__msg--err{background:#fbeceb;color:#8a2a25;border:1px solid #f1cfcb}

/* Footer */
.footer{background:var(--ink);color:#C8C8CB;padding-block:5rem 2rem;font-size:.95rem}
.footer a{color:#C8C8CB}
.footer a:hover{color:var(--accent)}
.footer__top{display:grid;gap:3rem;align-items:end;margin-bottom:3rem}
@media (min-width:800px){.footer__top{grid-template-columns:1.5fr 1fr}}
.footer__top h2{color:var(--bg);font-size:clamp(2.2rem,3vw + 1rem,4rem);margin-bottom:1rem}
.footer__grid{display:grid;gap:2.5rem;grid-template-columns:1.4fr repeat(3,1fr);margin-bottom:3rem;padding-top:3rem;border-top:1px solid rgba(255,255,255,.08)}
@media (max-width:800px){.footer__grid{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.footer__grid{grid-template-columns:1fr}}
.footer h4{color:var(--bg);font-family:var(--mono);font-size:.78rem;letter-spacing:.2em;text-transform:uppercase;margin-bottom:1.2rem;font-weight:500}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:.6rem}
.footer__brand .brand{color:var(--bg);margin-bottom:1rem}
.footer__brand .brand__mark{background:var(--bg);color:var(--ink)}
.footer__brand p{opacity:.75;max-width:34ch;margin-bottom:1.25rem}
.socials{display:flex;gap:.6rem;margin-top:1rem}
.socials a{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,.06);transition:background var(--t),color var(--t),transform var(--t)}
.socials a:hover{background:var(--accent);color:var(--white);transform:translateY(-2px)}
.footer__bar{padding-top:2rem;border-top:1px solid rgba(255,255,255,.08);display:flex;flex-wrap:wrap;justify-content:space-between;gap:1rem;font-size:.85rem;opacity:.7}

/* Cookies */
.cookies{position:fixed;left:1rem;right:1rem;bottom:1rem;max-width:520px;margin-inline:auto;background:var(--ink);color:var(--bg);border-radius:var(--radius);box-shadow:var(--shadow-lg);padding:1.25rem 1.4rem;z-index:200;transform:translateY(140%);opacity:0;transition:transform .5s var(--ease),opacity .5s var(--ease)}
.cookies.is-show{transform:none;opacity:1}
.cookies p{font-size:.92rem;color:#C8C8CB;margin:0 0 1rem}
.cookies a{color:var(--accent);font-weight:600}
.cookies__actions{display:flex;gap:.6rem;flex-wrap:wrap}
.cookies .btn{padding:.65rem 1.1rem;font-size:.88rem}
.cookies .btn--primary{background:var(--accent);color:var(--white)}
.cookies .btn--primary:hover{background:var(--accent-deep)}
.cookies .btn--ghost{color:var(--bg);border-color:rgba(255,255,255,.4)}
.cookies .btn--ghost:hover{background:var(--bg);color:var(--ink);border-color:var(--bg)}

/* Generic prose */
.prose{max-width:780px;margin:0 auto}
.prose h2{margin-top:2.5em}
.prose h3{margin-top:1.8em}
.prose ul,.prose ol{padding-left:1.5em;margin-bottom:1em}
.prose li{margin-bottom:.4em;color:var(--ink-soft)}
.prose p{color:var(--ink-soft)}
.page-hero{padding-top:calc(78px + 4rem);padding-bottom:3rem;text-align:center}
.page-hero h1{margin-bottom:.4em}
.crumbs{display:flex;gap:.5rem;justify-content:center;font-family:var(--mono);font-size:.78rem;letter-spacing:.06em;color:var(--muted)}
.crumbs a{color:var(--muted)}
.crumbs a:hover{color:var(--accent)}

/* 404 */
.notfound{min-height:60vh;display:grid;place-items:center;text-align:center;padding-top:120px}
.notfound .big{font-family:var(--display);font-size:clamp(7rem,18vw,14rem);line-height:.85;color:var(--accent);font-weight:400;margin:0 0 .2em;letter-spacing:-.06em}

.reveal{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.is-in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.1s}
.reveal[data-d="2"]{transition-delay:.2s}
.reveal[data-d="3"]{transition-delay:.3s}
.reveal[data-d="4"]{transition-delay:.4s}

.center{text-align:center}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
